About the author

Holly Awcock (she/her) is a strategy director at Open. Holly is an Individual Giving specialist. She has run all manner of individual giving campaigns across both cause and prize led, and has launched multiple new regular giving products. In her role at Open, Holly loves learning each charity’s quirks, uncovering unique opportunities to inform strategies and big exciting campaigns. She’s a long-time fan of IWITOT, having been to many over the years, and is excited to be making it onto the stage.